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Wayfare | A Podcast Production Studio
Wayfare | A Podcast Production Studio
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Wayfare | A Podcast Production Studio
Wayfare | A Podcast Production Studio
Home
Overview
For Creators
For Brands
For Agencies
Beyond Podcasts
Resources
Clients
About
Home
Folder: Services
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Overview
For Creators
For Brands
For Agencies
Beyond Podcasts
Resources
Clients
About
Contact
Podcast Strategy Jon Keur 7/3/25 Podcast Strategy Jon Keur 7/3/25

5 Reasons B2B Brands Should Start a Podcast

White papers and webinars have their place — but podcasting is the B2B marketing channel most brands are sleeping on. Here are five reasons to start one.

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Podcast Strategy Jon Keur 6/19/25 Podcast Strategy Jon Keur 6/19/25

How a Podcast Can Be Your Brand’s Best Marketing Tool

Most marketing fights for seconds of attention. A podcast earns minutes — and builds the kind of trust and loyalty that turns listeners into long-term customers.

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Podcast Strategy Jon Keur 6/5/25 Podcast Strategy Jon Keur 6/5/25

How to Use Your Podcast to Tell Your Brand's Story

A podcast isn't just content — it's one of the most powerful ways to bring your brand's story to life. Here's how to align your show with your mission, values, and voice.

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Podcast Strategy Jon Keur 5/22/25 Podcast Strategy Jon Keur 5/22/25

How to Structure a Podcast Episode That Keeps Listeners Hooked

A well-structured podcast episode feels effortless to listen to. Here's a simple framework for keeping your listeners engaged from the very first second to the final call to action.

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Growth & Strategy Jon Keur 5/8/25 Growth & Strategy Jon Keur 5/8/25

How to Find (and Keep) Listeners for Your Podcast

Getting listeners is hard. Keeping them is harder. Here are five strategies to grow your podcast audience and build the kind of loyalty that keeps people coming back.

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Podcast Strategy Jon Keur 4/24/25 Podcast Strategy Jon Keur 4/24/25

5 Myths About Starting a Podcast—Debunked

Expensive gear, technical know-how, a massive following — these are the myths that stop most people from starting a podcast. Here's the reality.

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Jon Keur 4/10/25 Jon Keur 4/10/25

How to Plan Your First 10 Podcast Episodes: A Beginner’s Guide

Planning your first 10 podcast episodes is one of the most important steps you can take before hitting record. Here's a simple guide to get it right from the start.

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Podcast Strategy Jon Keur 3/27/25 Podcast Strategy Jon Keur 3/27/25

5 Mistakes That Keep Listeners from Coming Back to Your Podcast

Getting new listeners is exciting. Keeping them is where most podcasters struggle. Here are five avoidable mistakes that push listeners away — and how to fix them.

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Podcast Strategy Jon Keur 3/13/25 Podcast Strategy Jon Keur 3/13/25

How a Podcast Can Help You Connect with Your Audience on a Deeper Level

Podcasting offers something rare — a direct, personal line to your audience. Here's how a podcast builds the kind of trust and loyalty that keeps listeners coming back.

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Podcast Strategy Jon Keur 2/27/25 Podcast Strategy Jon Keur 2/27/25

5 Common Podcasting Mistakes and How to Avoid Them

A little planning goes a long way in podcasting. Here are five common mistakes new podcasters make and exactly how to avoid them.

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Podcast Strategy Jon Keur 2/13/25 Podcast Strategy Jon Keur 2/13/25

How to Start Your Business Podcast: The Step-by-Step Process

Starting a business podcast doesn't have to be overwhelming. Here's a clear step-by-step process to help you go from idea to launch with confidence.

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Podcast Strategy Jon Keur 1/30/25 Podcast Strategy Jon Keur 1/30/25

Why Your Business Should Have a Podcast

Podcasts are more than a trend — they're a powerful tool for building relationships, sharing expertise, and growing your brand. Here's why your business should have one.

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Equipment & Gear Jon Keur 2/6/23 Equipment & Gear Jon Keur 2/6/23

Best Headphones for Podcasting: 5 Picks We Actually Recommend

Reference headphones let you hear exactly what your listeners hear. Here are the five pairs our team recommends most, from budget-friendly to professional grade.

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Equipment & Gear Jon Keur 1/16/23 Equipment & Gear Jon Keur 1/16/23

Top 5 Budget-Friendly Microphones for Podcasting

Not sure which microphone to buy for your podcast? Here are the budget-friendly mics our team recommends most — from first-time podcasters to growing shows.

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Podcast Strategy Jon Keur 11/16/22 Podcast Strategy Jon Keur 11/16/22

How to Stand Out in a Saturated Podcast Market

Podcasting feels oversaturated, but the fix isn't casting a wider net — it's casting a much smaller one. Here's how niching down helps you build an audience that actually sticks.

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Podcast Strategy Jon Keur 11/16/22 Podcast Strategy Jon Keur 11/16/22

How Long Should Your Podcast Be: The Importance of Podcast Episode Length

There's no standard podcast episode length, but the right one for your show depends on your audience, your format, and how they listen. Here's how to think through it.

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